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20 September 2017


I've never been one to hold my tongue. I say what's on my mind and hope not too many people get offended by my bluntness. That being said, if you are easily offended then I probably would give this post a miss!

Recently I have noticed a continuing occurrence within the blogging community that I feel we need to talk about. I'm not the only one who has noticed a rise in "The Snowflake Effect" and I was talking to my friend and all round blogging guru Jemma (Dorkface) where we kind of came up with the idea of The Snowflake Effect. At this point you're probably thinking I sound crazy but bear with me! The Snowflake Effect is when bloggers become easily annoyed or upset when they feel a blogger has "copied" them, when in reality it's something so minor like a trend and this person is getting annoyed over nothing.

I would just like to clarify that I do not condone outright copying of any kind. If you intentionally copy a person's style of writing, blog layout or brand that they have created, you are the worst kind of person. I know first hand how hard bloggers work to create content for their readers and being ripped off is potentially the worst thing that could happen to a blogger. What I am talking about however, are bloggers becoming upset or feeling like they have been "copied" when another blogger has a post featuring the same brand of makeup, a similar item of clothing or backdrop. I see it as inevitable that from time to time blog posts will feature certain similarities. We live in a society that is governed by certain trends, so much so, that it's hard to escape them! As much as I do consider myself an untypical blogger- I take the saturation out of my pictures, I never brighten my photos and I've never owned a copy of cosmopolitan! I fully accept that I do follow some of the stereotypical "blogger" items such as; a collection of lush bath bombs, cactus candles, a marble backdrop (oh the controversy of marble), typical blogger notebooks and rose wired homeware, which you've probably seen in a ton of flatlays and blog posts before!

In a really blunt way, I feel like these kind of bloggers really need to just get over themselves. No blogger has a claim to a certain brand of makeup or a certain item of clothing- I wear striped t-shirts all the time but I would never accuse anyone of "copying" me for wearing a striped tee because that would make me slightly insane! No blogger has a claim to a particular backdrop, be that fields, graffiti art, brick walls etc. I find the whole thing incredibly ridiculous and childish. It's also important to remember that multiple bloggers may be working with the same brand/ PR company in which they are all going to be receiving the same specification, so similarities are going to be inevitable! One of the things I love the most about this community is the support that I see. I just feel like there are a few bloggers ruining it and making me feel like the blogging community isn't what it should be! I'm not going to lie, there have been times when I first starting blogging when I  used to get slightly paranoid that my style had been "copied". But honestly, you can't be a blogger if this is the mindset you have. The thing about being a blogger, particularly a fashion blogger is that trends are everywhere, right now striped trousers are in. I have a pair! I'm not going to get upset or accuse everyone who is rocking a pair of "copying" me. I would much rather be like "YES GIRL! THOSE TROUSERS ARE AMAZING! YOU LOOK INCREDIBLE IN THEM!". We should be supporting one another instead of getting so caught up on making sure we are the only blogger that does or wears a particular thing because that's just unrealistic!

Blogging is hard enough, without there being an emphasis on this unhealthy competition that I keep seeing within the blogging community. As Jemma perfectly put, when helping me come up with title idea for this post- stop thinking you're a precious snowflake.

At the end of the day we're all the same. We're all trying to share our passion with others- be that beauty, fashion, lifestyle, discussing issues such as mental health etc! I'd much rather support my fellow bloggers than try to turn this into a competition with them.

I'd love to know what you think of the snowflake effect and whether you've seen this yourself!

Till next time,

Disclaimer: We all want to strive for originality in blogging and I am a huge advocate for being original and authentic. I feel it's incredibly important to remain true to ourselves and produce original content in blogging. Within this post, I'm simply suggesting that we stop looking to be offended simply because another person likes or has similarities to our own! We all have the right to include and showcase what we want to in our lil spaces on the internet and I hope everyone understands the message I'm trying to convey in this post. Much love! x

Add your comment

  1. I can't say I've noticed this attitude (but I don't do Twitter so that could be why, it seems all drama stems from there) but it seems a pretty egotistical attitude to have! I've noticed people that follow me blogging about things or styling things similarly to me throughout the years, but I've always took it as a compliment that maybe I inspired them the way bloggers inspire me. That's the beauty of a community, why would you bother creating anything if you didn't want to share and inspire? Like you say, there's a clear difference between inspiration and theft.

  2. I agree with this so much! I have seen a lot of this lately coming up on Twitter and I can't help but roll my eyes each time I read it. Newsflash to those that think the world revolves around them: You're just not that important... Brands are going to reach out to multiple bloggers to get their name out, trends are going to spread the same online as they do offline and you likely didn't invent the wheel if we want to get down to the basics of your blog. I agree that this community is supportive for the most part, but the few that are ruining this are driving me insane lately...
    Britt | http://alternativelyspeaking.ca


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