What are you looking for?
12 January 2019


Working out the kind of blogger you want to be can be a pretty big and daunting task. One of the words we hear time and time again is “blogging niche”… so, how do you find your own blogging niche?

The fantastic thing about owning a blog and having this space online is that you get complete control over the kind of content you want to create. Different blogs tend to fall into different categories and this can be anything from fashion and fitness to true crime and music - the opportunities are endless! When I first started this blog I felt like the best way to describe my content or the niche I best fit in was lifestyle. I used to love sharing topics I thought were relevant to my life at that point. For those of you who have been here since the beginning you might remember that this was an anonymous blog and it took me the best part of half a year to gain the courage and confidence to share a photo of myself on here. I then slowly started to post more of myself and less of the objects around me. Soon I found myself posting my first outfit post and I have never looked back! I feel like most would describe my blog as fitting into the fashion niche with the majority of my posts showcasing my style and talking about my interest in personal style. However, in finding your blogging niche it’s important to remember that interests change just like people. 

Over the past few weeks I have been thinking about the type of blogger I want to be and where I see my blog going in the future. I never want to feel trapped by my niche and limited to only writing about fashion. The thing about a blogging niche is that in many ways it can give you a sense of belonging and direction however, it does have the feeling of limiting you to only writing about your niche. I feel like I have so much more to say and so many more interests than the clothes I wear. I love fashion, style and the power it brings but it isn’t my only interest and I guess in a way, I’ve been holding back from creating content on this because it didn’t fit into my niche. I’ve come to realise that our writing should focus on our interests and the content we want to share and if that happens to fall into a niche then it should happen naturally. As we change and our lives progress so do our interests and the experiences we have to share. A huge one for me is mental health and sharing my own struggle with this as sharing this is not only hugely therapeutic for me but I also feel like I can contribute to removing the stigma and give a voice to those who may feel like they don't. I never want to feel like I have to be confined to talking about one subject but I also want to continue sharing my outfits. So... what is my blogging niche?

Slip Dress - Motel Rocks // Casper Tee - Urban Outfitters // Boots - Dr Martens // Watch - ADEXE 

I guess in short, you don't find your blogging niche, it finds you. All we can do is be true to ourselves and share the content that is authentic to ourselves and our lives. I love sharing my style but I feel like I have so much more to say and contribute than I have been and that needs to change. Interests change, people change and we should embrace this on this wonderful little space we have found online because when we do the opportunities are endless!

Till next time,
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Add your comment

  1. Love this - I think if I spent too much time trying to find out where my blog fit in I'd never get any actual blogging done! x

  2. Hey lovely! I have read so many posts dictating that a good blogger is a blogger with a clear niche - who only blogs about things within their niche. I think blog niches are so restrictive!

    On an unrelated note, I adore your style x

    Laura / https://www.laustworld.com/

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  5. I love this and it's so true. I also feel like we need to be careful not to be too trapped by the idea of a niche. Your followers keep coming back because they like what you're doing - if it's working, why worry about it!


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