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7 April 2019


I don't know about you but I feel like so much of blogging has turned into a battle. It’s something I think a lot of us are aware of in this industry but it hasn’t really been anything I’ve given a lot of thought about until recently. 
Every day, there seems to be new drama to do with blogging. You say it, the blogging world has had it - fake followers, rivalries, scams and most recently unethical coding. The Pipdig situation effected a large number of bloggers, myself included. After reading around the issue myself I knew I didn’t want to be supporting the company, which meant I needed to find a new theme. I guess, this got me to thinking about my blog, my place in blogging and well - whether I still thought it was all worth it. 

With so much negativity and competition going on in the blogging industry currently, I really questioned whether this was something I still wanted to be a part of and invest my time and energy into. I wouldn’t even consider myself a long time blogger, I’ve been blogging for just under three years and in that time I feel like everything about blogging has changed… and I just don’t know whether it’s been for the better. I guess the main thing for me is that throughout this post I’ve been referring to it as the “blogging industry” whereas before I very much saw it as a blogging community, I just feel like that has gone. The thing that drew me into the world of blogging and made me fall in love with it as much as I did, was the community and family I found myself having online. Everyone was so supportive! I remember taking part in comment swaps, blogger chats and really celebrating other peoples blogs and posts. But now, I feel like we have truly been swept away in the competitive nature of it all. It’s suddenly become about who can get the most views, who can get the next campaign and work with the best brands. We find ourselves becoming so focused on our own blogging achievements that I feel like we’ve forgotten to support others. I’m guilty of this - I don’t read as many blog posts as I did when I first started and I don’t interact with as many bloggers. When I think about it, I just find it really sad that blogging seems to have lost this and it makes me wonder whether this is something I want to be apart of. 

As you can clearly see from some of these shots of pure excellence, blogging makes me feel so frustrated and clueless sometimes. I feel like I am spending all of my time trying to put together new and exciting outfits, write deep and relatable content that people want to read, shoot better and more out there content, be different to stand out from the crowd and well… it’s exhausting. I remember when I first started blogging I did it because I really enjoyed sharing my thoughts on my blog and sharing my favourite outfits. There was no pressure and no ridiculously high expectations that I set myself. I was just a girl sharing content online. There is so much competition now and I feel like since it has definitely made the move away from a community to an industry - there appears to be a lot more at stake. Somehow, Midnight and Lace isn’t just a blog anymore - it’s a whole brand and this just comes with a lot of pressure. Do I want to create a brand? Do I want to constantly feel pressured to produce better content? I had a lot of thoughts about blogging, the industry it has become and whether I even wanted to be a part of it anymore. 

But then I thought of what really mattered. That I have a place online where I can express myself and be a platform of celebrating being authentic and being unique. Moving forward, I want to get back to basics on what Midnight and Lace truly means and stop putting so much damn pressure on myself. I want to have fun with blogging because to be quite honest there doesn't seem to be a lot of that anymore. I want to forget about a blogging industry and get back to a blogging community and a blogging family that support one another. Starting this blog was the best decision I ever made and it's time I get back to what I love. 

Till next time, 
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  1. Can relate to this entirely! I don't really call myself a blogger as I don't have as much content out there as I'd like due to being so poorly. But when I do put posts up, they don't necessarily get the same response as a normal Instagram post would. I've tried my best to keep up with commenting & sharing of other posts too. I re-vamped my blog in February, finally going to WP & getting a pipdig theme. I was so inspired again! But then then pipdig ruined my trust. I genuinely thought "what's the point" & wondered if I'd made a huge mistake. But like you, I remembered that my blog is my little piece of the internet, and I really enjoy creating & writing (when I can!).

    Niamh | http://www.niamhgabrielle.co.uk/

  2. I have noticed some of what you are referring to, but haven't been nearly as serious about blogging as some of the bloggers whose posts I've commented on are. I'm sorry you've experienced negativity. I only did two posts in 2018 and haven't done any yet this year, though I intend to. For the most part the fashionista commenters on my blog have been wonderful, though I have had to delete more spam comments than I used to.
    You look healthy and very pretty in the photos above, and your facial expressions in the photos above are absolutely fabulous!!! You write beautifully! I'm glad you're still blogging. I also love your Tweets on Twitter and just watched your video titled END OF YEAR SALES MEGA HAUL (I subscribed) xxoxx :D

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  3. I've been feeling exactly the same. I think sometimes it's important to take a step back and remember why we started blogging in the first place. For me, it was a place to put random thoughts into words and have fun with writing and I just have to remember that :) x

    Holly | www.gollymissholly.uk

  4. I’ve been thinking about this too, I don’t read that many blogs anymore and I also don’t interact with many bloggers. What I do do is interact with them on Instagram, I like blogging and don’t think I would quit just yet.

    I read about the Pipdig drama, and I’m thinking about changing my theme because of it. But I wanted to ask you how you were affected? I haven’t noticed any changes or errors...

    I think you and I need to continue blogging, we have the same thoughts that we have our space, a platform if you will, to share thoughts and outfits. Plus I think the world needs more alternative bloggers!

  5. I have felt like this for a while too! I absolutely love blogging but sometimes I have to take a step back for a bit because it becomes too much. The pressure is insane and we all push ourselves too hard without noticing how awesome what we are creating actually is


  6. There are still some places where the community aspect is holding strong! They are just harder to find than they once were...


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